The kids. You think they are still 15, but hell no, they are among you, living, working, creating and destroying the leftovers of the morals their parents put in their heads. The funny truth is that they are the most contrast characters, both happy and suffering from depression. Does not matter on what scale, but it is happening and people around are too blind to see, that they are the ones that need help the most. Instead, they are being fed the things that are called “modern”.
They are everywhere, on every billboard you see, every food you eat and everything you watch from the screens of your devices.
The little story starts here: Emily drinks Coca-Cola, smokes Marlboro, buys Orbit gum and always gets take-out food from different restaurants. She always smells like “Dolce Gabbana” and carries her newest iPhone in the bag from Louis Vuitton. She goes on Tinder dates, listening to music from Itunes.
At the same time Emily is absolutely sure, that advertising has no impact on her, she will meet someone genuine on Tinder and a sick stomach and an empty wallet – it’s her own choice.
Predatory snouts from the TV support Emily in her naive fallacy: “You are a free person, darling, you’re an intelligent and beautiful woman, you are always completely voluntary choosing what to spend your next salary on.”
The story is over, but not exactly.
Millennials are like Emily. They grew up like this, with the old values fading away, reality being fed to them as it has been pre-made, but new world is dictating a different story and they are the ones to write it. Their eyes are wide open and heart purely blind – ready to absorb the information and create, but yet they are the ones not taken into consideration.
Modern society blames millennials for being lazy and “wanting the impossible”, however Emily is 20 years ahead the guy who is hiring her and probably knows more about managing things in changing economy. It is also the same guy that would pay her minimum wage for not having the necessary “skill set”, but Emily graduated from one of the most prestigious universities and she won’t be able to recover her tuition fees. In real life, living costs got much higher and even in 100 years she will not be able to buy a house without a loan, have a car or two without a leasing contract and go on vacation twice a year like her parents could. In the same time Emily is working 60 hours a week and sometimes on weekends to show the guy who hired her that she is worth it.
This is the life of an average millennial in todays world. Out of everyone they are probably trying the hardest. In ever-changing world, times of globalisation and crisis – it is the millennials to listen to and give them a chance to prove the concept as it actually might work. They are the ones to optimise your processes, bring in creativity and invent work-life balance not because of laziness or lack of motivation, but because efficiency is key to success. Let us all adapt to the new world and new ways of thinking and operating. Together we are stronger and we need to learn how to accept and let the fresh ideas in for a brighter future!
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